Kummanam Rajasekharan, the President of BJP, Kerala state is the candidate for the assembly elections from the Vattiyoorkavu constituency. The voting is on May 16 but there is already a high amount of excitement among voters in the constituency in Kerala as the chances of Kummanam Rajasekharan winning the assembly elections are growing exponentially. The talk of the state is BJPWalker created with the portraits of Kummanam and Prime Minister Narendra Modi. Thousands of volunteers were seen carrying these portraits as light weighted back pack who were also wearing three dimensional masks of Narendra Modi and Kummanam.
These acts of volunteers were witnessed by pedestrians, bystanders and commuters on the way for the first time in their life. Most of them were so excited and were seen taking selfies and sharing them with their family members and friends.
Voters are loving it. The act is creating positive impact. Voters are reading the content published on BJPWalkers and are quite enthusiastic in sharing this unique idea with their friends and families. There is a feedback mechanism in place to collect voters' feedback belonging to different sections. The feedback being taken is for the purpose of future upgrades and low cost interactive communication system with high ROI (Return of Investment) for all future BJP campaigns. These views were expressed by Buddha Chandrasekhar, creator of BJPWalker.
After observing a huge response from onlookers, Buddha, creator of BJPWalker designed a software for analyzing the impact on the voter's mindset and thereby building measurable touch points or KPIs (Key Performance Indicators).
A hydraulic moving display of Narendra Modi and Kummanam decorated with large balloons and models of electronic voting machines are largely in use. The EVMs (Electronic Voting Machines) are being used to train voters in order to have effective voting.
The Kerala Assembly elections momentum is speeding up at a faster pace and is gaining tremendous heat in regard to BJP using unique campaign techniques to reach out to voters. BJPWalker was inaugurated by Minister of Chemicals and Ferltilizers Anantha Kumar and was covered by major local Kerala channels.